Plastic gift cards cost businesses more than they think. In this session from our Christmas gifting webinar, Extraordinary CEO Steven Zinsli explains where the money goes, and how digital gifting means you only pay FBT on what employees actually spend.

Speaker

• Steven Zinsli, CEO, Extraordinary

The problem with plastic:

• Breakage: $267 million has disappeared from NZ businesses on gift cards that were never spent (Finder)
• Admin: packing envelopes, posting cards around the country and chasing the ones lost in the mail
• Compliance: FBT is paid on the full amount, even if the card ends up in the bin

The Extraordinary way: Gifts go straight to employees’ phones as a digital Mastercard, ready to spend instantly, and sending one takes less than five minutes. You only pay FBT on what’s spent, when it’s spent. You choose when gifts expire, and any unspent money comes back to the business. Extraordinary has returned more than $7 million to NZ businesses in the last 12 months.

CTA: Watch the full webinar · Book a demo

A few things to check:

• The Steven-only video: I couldn’t watch it. If it also includes Robyn’s FBT slide or any of the Q&A, that page might need a line or two added.
• The slugs for pages 2 and 3 are suggestions based on your /resources/ pattern. The full webinar page keeps its existing URL.
• Video schema: the VideoObject code needs the video URL, thumbnail and upload date. I can write the JSON-LD for all three pages once you have those.

‍

‍FAQs

Why do gift cards cost businesses more than they think?
FBT is paid on the full value of a gift card, even if it’s never spent. $267 million has disappeared from NZ businesses on unspent gift cards (Finder).

When do you pay FBT with Extraordinary?
Only when an employee spends, and only on the amount they spend.

What happens to money employees don’t spend?
It comes back to the business when the gift expires. Extraordinary has returned more than $7 million to NZ businesses in the last 12 months.

How long does it take to send a gift?
Less than five minutes. Gifts go straight to employees’ phones as a digital Mastercard.

‍